Our Privacy Policy

Brighter Smiles provides a comprehensive explanation for our website visitors regarding their privacy.

Last Updated: September 6, 2025
 
BRIGHTER SMILES, P.C. (“we,” “us,” or “our”), a professional corporation registered in the State of Oregon, is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit 4brightersmiles.com (the “Website”) or use our medical spa and laser center services, which include custom whitening trays, sports guards, night guards, and teeth whitening products for adults, and sports guards and night guards for minors. It also outlines your rights under the Oregon Consumer Privacy Act (OCPA), the Health Insurance Portability and Accountability Act (HIPAA) (if applicable), and the Children’s Online Privacy Protection Act (COPPA). By accessing or using the Website or our services, you agree to the practices described in this Privacy Policy.
 
1. Scope of This Privacy Policy.
This Privacy Policy applies to personal information collected through the Website and in connection with the services provided by BRIGHTER SMILES, P.C. at our office located at 390 Coburg Road, Suite A, Eugene, Oregon 97401. Personal information includes any information that identifies, relates to, or could be linked to you, including protected health information (PHI) as defined by HIPAA, if applicable. We do not sell personal information or client data. Your information is used solely to provide our services, improve your experience, and comply with legal obligations.2. Information We Collect. We collect the following categories of personal information, depending on how you interact with us:2.1 Information You Provide Directly
  • Contact Information: Name, phone number, or mailing address (e.g., when you contact us at 541-342-7483, schedule an appointment, or fill out forms).
  • Health Information: Dental or health history related to custom whitening trays, sports guards, or night guards, treatment records, or insurance information (if applicable). For minors, this includes information provided by parents or legal guardians for sports or night guards.
  • User-Generated Content: Reviews, comments, or testimonials submitted to the Website.
  • Other Information: Any additional details you provide when communicating with us (e.g., inquiries or feedback about our services or products).
2.2 Information Collected Automatically
  • Website Usage Data: IP address, browser type, device information, pages visited, and time spent on the Website, collected via cookies or similar technologies (if applicable).
  • Analytics Data: Aggregated, non-identifiable data about Website usage, collected through tools like [e.g., Google Analytics, if applicable].
2.3 Information from Third Parties
  • Insurance Providers: Information related to your insurance coverage or claims for services or products, if applicable.
  • Referring Providers: Health information shared by other healthcare providers (e.g., dentists or orthodontists) for continuity of care, with your consent or as permitted by law.
  • Parents or Guardians: Information about minors provided by parents or legal guardians for sports or night guard services, as required for treatment or consent.
3. How We Use Your Information.
We use your personal information for the following purposes:
  • To Provide Services: Schedule appointments, fabricate and fit custom whitening trays, sports guards, or night guards, sell teeth whitening products, maintain client records, and communicate with you (or parents/guardians for minors) about services.
  • To Comply with HIPAA (If Applicable): Manage and protect PHI, if we are a covered entity, in accordance with HIPAA’s Privacy, Security, and Breach Notification Rules.
  • To Operate the Website: Improve Website functionality, analyze usage, and ensure security.
  • To Communicate: Respond to inquiries, send appointment reminders, or provide updates about our services or products via phone or mail.
  • To Comply with Legal Obligations: Meet requirements under the OCPA, COPPA, and, if applicable, HIPAA or other laws.
  • For Administrative Purposes: Process billing (offline), coordinate with insurance providers, or manage business operations related to our medical spa services.
4. How We Disclose Your Information
We do not sell personal information or client data. We may disclose your information only in the following circumstances:
  • With Your Consent: When you (or a parent/guardian for minors) explicitly authorize us to share your information (e.g., with another healthcare provider for treatment).
  • For Treatment, Payment, or Healthcare Operations: If we are a HIPAA-covered entity, we may share PHI with other providers, insurance companies, or billing services for treatment (e.g., fitting sports or night guards), payment, or operations.
  • To Business Associates: We may share PHI (if applicable) with third-party vendors (e.g., website hosts, appointment scheduling platforms) who provide services on our behalf, provided they sign a Business Associate Agreement (BAA) to comply with HIPAA.
  • For Legal Compliance: To comply with applicable laws, regulations, or legal processes (e.g., court orders, subpoenas).
  • For Public Health and Safety: As required or permitted by law, such as reporting to public health authorities or preventing serious harm.
  • De-Identified Data: We may share aggregated or anonymized data that cannot be linked to you for research, analytics, or marketing purposes.
5. Your Privacy Rights Under the Oregon Consumer Privacy Act (OCPA)
As an Oregon resident, you have the following rights under the OCPA, effective July 1, 2024:
  • Right to Know: Request details about the personal data we collect, use, or disclose about you.
  • Right to Access: Obtain a copy of your personal data in a portable format.
  • Right to Correction: Request correction of inaccurate personal data.
  • Right to Deletion: Request deletion of your personal data, subject to exceptions (e.g., data needed for legal compliance or service provision).
  • Right to Opt Out: Opt out of the sale, sharing, or processing of your personal data for targeted advertising or profiling. Note: We do not sell or share personal data for these purposes.
  • Right to Non-Discrimination: We will not discriminate against you for exercising your OCPA rights.
  • Right to Universal Opt-Out: By January 1, 2026, we will support universal opt-out mechanisms, such as the Global Privacy Control, for opting out of targeted advertising or profiling (if applicable).
To exercise your OCPA rights, contact us at:
BRIGHTER SMILES, P.C.
390 Coburg Road, Suite A, Eugene, Oregon 97401
Phone: 541-342-7483
 
We will respond within 45 days, as required by law, and may extend this period by an additional 45 days if needed. We may deny requests in certain cases, such as when data is necessary for providing services or complying with legal obligations.
 
6. Your Rights Under HIPAA (If Applicable):
If BRIGHTER SMILES, P.C. is a covered entity under HIPAA (e.g., if we bill insurance), you (or a parent/guardian for minors) have the following rights regarding your protected health information (PHI):
  • Right to Access: Request access to or a copy of your PHI, typically within 30 days.
  • Right to Amend: Request corrections to your PHI if it is inaccurate or incomplete.
  • Right to an Accounting of Disclosures: Request a list of certain disclosures of your PHI.
  • Right to Request Restrictions: Request restrictions on how we use or disclose your PHI, though we are not always required to agree.
  • Right to Confidential Communications: Request that we communicate with you in a specific way (e.g., by phone or mail).
  • Right to a Paper Copy: Receive a paper copy of our HIPAA Notice of Privacy Practices, even if you access it online.
  • Right to File a Complaint: If you believe your privacy rights have been violated, you may file a complaint with us or the U.S. Department of Health and Human Services (HHS) Office for Civil Rights.
To exercise your HIPAA rights or request a copy of our HIPAA Notice of Privacy Practices, contact us at 541-342-7483.
 
7. Children’s Privacy and Parental Consent
Our services for minors are limited to providing sports and night guards. We comply with the Children’s Online Privacy Protection Act (COPPA) for children under 13 and the OCPA for minors aged 13 to 15:
  • Children Under 13: We do not knowingly collect personal information from children under 13 through the Website without verifiable parental consent, as required by COPPA. For sports or night guard services, we collect PHI from minors only with parental or guardian consent, typically provided in-person or through signed forms.
  • Minors Aged 13 to 15: Under the OCPA, we obtain consent from a parent or guardian before processing sensitive data for targeted advertising or profiling. Note: We do not engage in targeted advertising or profiling.
  • Parental Rights: Parents or guardians may exercise OCPA and HIPAA (if applicable) rights on behalf of minors, including accessing, correcting, or deleting their child’s data.
To provide consent or exercise parental rights, contact us at:
BRIGHTER SMILES, P.C.
390 Coburg Road, Suite A, Eugene, Oregon 97401
Phone: 541-342-7483
 
8. How We Protect Your Information
We implement appropriate technical, administrative, and physical safeguards to protect your personal information and PHI (if applicable), including:
  • HIPAA Compliance (If Applicable): Encryption, access controls, and secure storage for PHI related to custom whitening trays, sports guards, or night guards.
  • Website Security: Secure hosting, firewalls, and regular security updates to protect Website data.
  • Staff Training: Training employees on HIPAA (if applicable), COPPA, and privacy best practices.
  • Business Associate Agreements: Ensuring third-party vendors comply with HIPAA (if applicable) through signed BAAs.
In the event of a data breach, we will notify affected individuals and authorities as required by law, including HIPAA and the OCPA.
 
9. Cookies and Tracking Technologies
If our Website uses cookies or similar technologies (e.g., for analytics or functionality), we will provide a cookie consent mechanism compliant with the OCPA. You may manage cookie preferences through your browser settings or our consent banner (if applicable). We do not use cookies for targeted advertising or profiling.
 
10. Data Retention
We retain personal information and PHI (if applicable) only as long as necessary to provide our services, comply with legal obligations, or fulfill the purposes outlined in this Privacy Policy. For example, we retain client records, including those for sports and night guards, for at least 7 years, as required by Oregon law and HIPAA (if applicable), or longer if necessary for ongoing services or legal compliance.
 
11. Third-Party Links
Our Website may contain links to third-party websites (e.g., insurance providers or product suppliers). We are not responsible for the privacy practices or content of these websites. Review their privacy policies before providing personal information.12. International UsersOur Website and services are intended for users in the United States, particularly Oregon residents. If you access the Website from outside the U.S., your information may be processed in the U.S., where privacy laws may differ. By using the Website, you consent to this processing.13. Changes to This Privacy PolicyWe may update this Privacy Policy to reflect changes in our practices or legal requirements. Updates will be posted on the Website with the revised “Last Updated” date. Your continued use of the Website or our services after such changes constitutes your acceptance of the updated Privacy Policy.14. Contact InformationIf you have questions about this Privacy Policy, your OCPA, HIPAA (if applicable), or COPPA rights, or our data practices, please contact us at:BRIGHTER SMILES, P.C.
390 Coburg Road, Suite A, Eugene, Oregon 97401
Phone: 541-342-7483For HIPAA-related complaints (if applicable), you may also contact the U.S. Department of Health and Human Services Office for Civil Rights at https://www.hhs.gov/ocr or 1-800-368-1019.For OCPA-related complaints, you may contact the Oregon Department of Justice Consumer Hotline at 1-877-877-9392 or visit https://www.doj.state.or.us/.